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Company Description

Empowering Creativity: Building Businesses and Jobs In Europe’s Creator Economy

For centuries, Europe has been a cultural powerhouse, exporting its art, theatre, literature and music to all corners of the globe. From Renaissance work of arts to the symphonies of Beethoven, Europe’s creators have actually shaped the method countless people we envision and experience the world.

Today, this tradition continues, however in a greatly various landscape. The digital age has changed how material is produced and shared, democratising the tools of creation and breaking down old barriers to access. Anyone with a smart device and a spark of imagination can now become a content producer and reach a worldwide audience.

Platforms like YouTube have become central to this new ecosystem. These platforms not only empower developers to share their stories, but likewise drive economic development and community building in methods unthinkable just a couple of decades back. Today’s creators are not restricted to the hair salons of Paris or the auditorium of Vienna – they are reaching millions from home studios, going beyond borders with a single upload.

In 2022, YouTube’s imaginative environment alone included over EUR5.5 billion to the GDP of the EU27 – and supported more than 150,000 full-time comparable tasks. According to Oxford Economics, 7 out of 10 European creators who earn cash from YouTube agree that the platform assists them export their material to international audiences which they would not access otherwise.

We need to motivate the work that young creators are doing, and assistance platforms and creators alike

This altering landscape was the focus of a recent conversation at the European Parliament in Brussels, where policymakers and YouTube developers came together to explore the profound effect of the creator economy. By taking a look at how platforms like YouTube are reshaping the creative ecosystem, the event highlighted the potential for European developers to not just captivate however to produce jobs and reinforce Europe’s cultural footprint worldwide.

Zala Tomašic, an EPP MEP from Slovenia and a member of the CULT Committee, started the conversation with a personal story, exposing that she had when harboured ambitions to be a “YouTube star”. As a child she produced a channel, but her aspirations fell at the very first difficulty when she understood rather how much competence is required across editing, noise, lighting, recording, and marketing for content development. “Companies employ big departments to do what a creator does by themselves, all on their own,” she kept in mind.

Gaspard G – another of the attendees – was more effective in his attempts at developing a profession on YouTube. G started posting on YouTube at the age of 10, and soon started his own channel, covering a mix of politics and existing events. Since then, his channel has grown to more than 1.1 million customers. He is also the founder of an innovative media firm, representing creators on YouTube, Instagram, TikTok, and LinkedIn.

Earlier this year, he was selected Secretary General of the Union of Influence Profession and Content Creators (Union des Métiers de l’Influence et des Créateurs de Contenus, or UMICC), the first expert federation dedicated to the influencer sector in France. In his speech about ending up being of a successful developer, he highlighted the increasing power and responsibility of YouTube developers, a few of whom increasingly go beyond conventional media outlets in reach. This brings with it responsibility to professionalise, referall.us he said. Alongside supporting and representing influencers, UMICC intends to create acknowledgment and ethical requirements for online developers, to bring it into line with other identified occupations.

MEP Tomašic worried that, while policy-makers need to deal with some obstacles such as information protection and the spread of mis- and dis-information, they should not forget the “huge positive aspects” that platforms like YouTube bring. “They produce an environment where people can access details, eliminate barriers to the spread of understanding, and open up amazing opportunities for work and development,” she said, noting the number of business owners and little companies use these platforms to reach broader audiences and developing their brands while producing brand-new job chances. Additionally, she kept in mind how social media continues to magnify advocacy and awareness on social issues, offering a powerful tool to set in motion neighborhoods and drive modification.

To ensure Europe realises its possible as a global hub for creativity, she urged policy-makers to do more to support digital abilities advancement. “We need to increase the digital literacy skills. We require to buy the digital area. We require to motivate the work that young creators are doing, and we need to support platforms and developers alike,” she added.

Veronika Cifrová Ostrihoňová MEP, a former journalist, echoed these ideas, but revealed her issues about the function of social media in spreading out false information. “Although social networks is a wonderful tool for us to utilize, it’s just a tool,” she said. “We need to tackle issues like misinformation, disinformation, and algorithmic blind areas.”

David Wheeldon, Managing Director and Head of EMEA Government Affairs and Public Policy at YouTube, highlighted the platform’s special position in the creative economy. YouTube not just provides a space for developers to share their work however likewise drives economic and community advancement. Creators are not just building careers for themselves. As Gaspard G shows, they are likewise forming the future of media by developing tasks and building whole and sectoral organisations. As Wheeldon highlighted, YouTube developers in Europe are reaching a worldwide audience, with 65% of their watch time coming from outside the continent. This broad reach provides a chance for European developers to invest in their culture and imagination, extending their influence worldwide.

Looking ahead, YouTube is exploring ingenious methods to assist creators reach even bigger audiences. Wheeldon announced the approaching growth of AI tools, such as YouTube Aloud, which utilizes AI to dub creators’ voices into other languages. “We are going to introduce YouTube Aloud in more and more languages in Europe, where AI will take your voice and lip sync and you will be talking in another language,” he explained. “We’ve got five languages up and running, and we’re going to construct that over time. This creates an enormous chance for all creators in Europe to gain access to audiences across the continent and beyond.”

The event highlighted the requirement for policymakers to acknowledge the capacity of the developer economy and cultivate an environment that nurtures digital abilities. MEP Tomašic noted that the imaginative economy uses young individuals a special chance to turn their enthusiasms into occupations. “60% of Generation Z and millennials want to turn their hobbies into an occupation,” she said, highlighting the sector’s significance to future job markets.

By investing in digital literacy and supporting platforms that empower creators, Europe can solidify its position as an international hub of creativity and development. As MEP Tomašic concluded, the creator economy isn’t just about specific success – it’s about constructing a vibrant, sustainable cultural and financial environment that benefits all of Europe.

Our Mission

The Agency shall provide nursing care based on excellent nursing care standards established by the industry.  Care Positive will provide nursing services (RN,s, CMA, and Companions) for home care.  These services shall be of the highest quality, provided by the most competent, ethical staff in a cost-efficient manner.

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Phone: 1(301) 439 1810

Fax: 1(301) 920 2092

Web: https://carepositive.com